I’m Katey Merola

Brand Designer

Innovative and versatile Brand Designer with experience in creating compelling visual identities and driving cohesive brand strategies. Adept at translating complex ideas into impactful designs that resonate with target audiences. Proven success in leading cross-functional teams, delivering high-quality creative solutions, and enhancing brand visibility in competitive markets. Passionate about storytelling through design and fostering brand growth through creativity and strategic marketing

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Portfolio

Skills

Adobe Creative Suite
Creative Asset Development
Brand Identity Execution
Digital Marketing
SEO
WordPress
Canva
Squarespace
Time Management
Event Planning
and Execution

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Interests

Board Games, Baking, Cooking, Photography, Mario Party, Hersheypark, Yard Sales, Screenprinting, Pottery, Youth Ministry, Sushi

Work History

Shenk Company

Aug. 2018 - Mar. 2023

Sr. Graphic Designer

Leads a team of designers to develop apparel designs and client-focused visual assets, ensuring high-quality, print-ready materials. Managed file libraries and executed garment mockups, delivering impactful, visually cohesive solutions across multiple projects to meet client needs effectively.

Salt ‘n Light Youth Ministry

Mar. 2023 - Nov. 2024

Brand Designer

Manages event production and media strategies, creating impactful, mission-aligned experiences. Oversees design, branding, and team management for events that resonate with attendees and support fundraising and donor relations.

Messiah University

Jan. 2016 - Jun. 2016

Graphic Designer

The graphic designer is responsible for providing an intermediate, experienced level of graphic layout and design support, assistance with maintaining institutional visual identity and branding standards, routine client consultations, and basic professional design advice to clients for their College print and digital communications intended for external audiences.

Education

Messiah University

Bachelor of Arts in Digital Media, Art & Design

Developed a strong foundation in digital media and design, focusing on multimedia production, branding, and visual storytelling. Gained skills in graphic design, video editing, and web content creation, preparing for roles that bridge creativity and strategic marketing.